Recently a company contacted me wanting to know where to post two high profile marketing jobs that they were seeking candidates for. This got me thinking, I often provide information and insight to those seeking jobs, but not enough to companies trying to find great employees to fill open marketing positions.
I decided that if they had this question, others might as well, so I created a listing of my top four favorite marketing job websites. These sites either cater specifically to marketing or allow you to really drill down into your own marketing specialties. If you are looking for a position or seeking places to find great candidates you won't be disappointed - I promise.
Your Turn: Now, with that being said perhaps you are reading this and you have a favorite marketing job site that you'd like to share. Feel free to do so in the comment section below - you may just help someone else by doing so.
Each week I receive multiple inquires surrounding one question - "Laura, how do I increase the conversion rate of my website?" Today I'm going to address that question.
It doesn't matter if they are referring to more sales or more leads they want their website to convert more of their visitors into customers.
Conversion optimization is a science, think of it like you would if you were merchandising a shopping aisle in a brick and mortar store. A consumer visits your website, knocks on your virtual door and enters your online store to shop. It doesn't matter if they are shopping for products or services there thinking is similar and you can use my tips to increase your website conversion rate. Before I share with you my 8 tips on conversion optimization, go ahead and grade your own conversion rate using the benchmark conversion numbers provided by MarketingSherpa in 2012.
- Professional and Financial Services - 10%
- Media or Publishing - 10%
- Other - 8%
- Education or Healthcare - 8%
- Software / SAAS - 7%
- Technology Equipment/Hardware - 5%
- Manufacturing or Packaged Goods - 4%
- Travel or Hospitality - 4%
- Retail or Ecommerce - 3%
- Non-Profit - 2%
How did you do? Are you seeing similar conversion rates?
If not, don't get discouraged take time to review my conversion optimization tips. Not only will they help, I think you will be surprised at how simple some of them really are to implement. 8 Conversion Optimization Tips That Will Help You Get Results
If you are seeing numbers higher than the ones above, perhaps you'll want to share a few of your own conversion tips in the comments below.
Did you know that 1 out of 4 customers say that ratings and reviews impact their decision on whether or not to purchase a product or a service?
Customer reviews are no longer just important to ecommerce websites. They are important to any business that has an online presence in hopes of marketing to customers, because it's a known fact that user reviews increase conversions. They ease the mind of the consumer and eliminate doubts that they may have when it comes to their purchasing decision.
And if that were not enough, customer reviews impact and have the ability to play a role in your search engine placement.
That's right, they impact where you show up in search ranking results. This is especially true when it comes to local search marketing. Customer reviews often increase click through rates to your website and are used to by search engines to reinforce your geographic listing which is why they often increase your local search placement.
Now that you know the value, how do you get customers to leave reviews? I'll show you how to get more customer reviews and ratings using 10 quick strategy tips.
Your Turn: How do you get customers to leave you reviews?
Have you heard of H2H (human to human) marketing? If not, listen up.
H2H is the approach of creating marketing that is human to human, not b2b (business to business) or b2c (business to consumer). It's about talking to consumers in a way that they understand and expect.
Sure focusing on B2B and B2C segments gave you guidelines and marketing speak, but along with it came the need to speak unnaturally to audiences because you had deemed them as a segment (almost a "mechanical segment") rather than actual people.
It's time to retire the marketing lingo and jargon that has confused consumers. We're in the middle of a consumer revolution and you better be paying attention.
While at first glance H2H seems like common sense, it's not the approach that most businesses have been using and I'm probably talking about your business. However, that's about to change. Well, at least it will change businesses that want to continue to grow in this consumer revolution.
"I don't care what language you speak, who your brand is or what message you're trying to send, we all need to speak more human." - Bryan Kramer
I came across H2H a few weeks ago and have spent time really digging into the concept. H2H has gained popularity through Bryan Kramer, Social Business Strategist and CEO of PureMatter. I was instantly drawn to the H2H concept since much of it centers on the importance of creating relationships and communicating with consumers.
Learn more about H2H and how you can begin incorporating it into your own business. H2H Marketing Eliminates the Need for B2B and B2C Segmentation.
Marketing. The process just sounds daunting. It can be overwhelming to those that have started a business or even just landed their first marketing gig.
There is so much to do, where do you start?
Look, you aren't the only one that has asked that question. Let's get real. When most think of marketing they think it is some kind of magic. We often look at those creative types that put marketing campaigns together in awe wondering if they really just wake up thinking those thoughts.
They don't. Many of the best marketers have learned over time what works and what doesn't. They research, they evaluate data, they breathe creativity into it and then they cross their fingers.
You did want me to be honest, right?
Now, while we may do a lot of crossing fingers truth be told we do follow a process and today I'm going to share with you the four step process when it comes to identifying fundamentals of marketing that has continued to work for me. If you feel inspired, perhaps you'll adopt this plan and start crossing your own fingers?
Are you one of the millions looking for a job today? I feel for you. Everyday I hear of someone that has been laid off or lost their job. To be honest, I tried to figure out a way that I could help, so I started talking to those that are job hunting and asked questions. I realized that many don't understand that without marketing themselves, they don't have a chance.
Truth be told many of you don't know how to market yourself, which is why I wrote this article Marketing You!
While important, it's simply not enough to put your resume on the heaviest or fanciest paper. Your resume must stand out among the crowd; especially when most employers are only taking 5 seconds to scan your resume and make a determination on whether you are qualified for the position. That determination comes from what you have to say about yourself and how you showcase your qualities. A resume must serve as your marketing tool and honestly initially it's the only one you've got. I want to show you how you can create a resume that will grab the attention of that prospective employer and move you into the next step of the selection process.
I promise that learning how to market yourself is not as hard as it sounds. It's simply taking a look at you, your skills, and your experience and making a determination of why you are unique and why they should select you. Are you ready to get started? If so, let's begin the process of learning how to effectively marketing you.
As marketers we are playing many roles in our positions today. Marketing departments are seeing growth, but they still aren't as staffed as they used to be prior to 2008.
One role that many marketers are finding themselves in is the role of project manager. I'm sure it's no surprise to many of you, but the brain of a marketer and project manager often work very different. A marketer is creative and strategic and project managers are good with the details and seeing a strategy through. This means we need all the resources and tools that we can get to be efficient and effective with our projects.
Don't fret, learn how to acquire the skills you need to project manage your marketing efforts. I've found five free project management courses that can be taken online.
Your turn: How much time do you spend project managing marketing projects?
This weekend I decided to sit down and make notes of the tools that helped me to be more efficient and effective in not only my own marketing strategies, but the strategies of clients as well.
Everyday new tools are introduced, however we often don't know where we will find the time to not only research but implement them. What if I told you that using tools can often help you in not only being more efficient, but also productive? The majority of us are doing the jobs of 2 to 3 people, that's the state of not only our economy but the way the workforce has changed today.
Often lacking the right tools can cause us to lose out on marketing opportunities and make marketing mistakes. Let me see if you can relate to this scenario:
You are on the subway headed into work, reading the latest magazine when a marketing idea strikes you. You immediate think Client A would really benefit from this. When I get into the office I'm going to explore this further. The idea slips your mind and within the next 2 months their competitor launches a campaign that is a mirror of your idea and it's a success.
Ever been there? Perhaps it was not that extreme, so consider this:
You are in charge of content strategy for your company. A blog idea pops into your head and you make a note to blog about it. As you go about your day you get busy and the idea slips your mind. The following week, your competitor launches a blog on that same idea and it goes viral. You just want to kick yourself!
In today's world marketing is not only about clever ideas, but it's about being time sensitive, efficient and effective and let's all face it we could all do a better job, right?
That's why I've compiled a list tools that I use to manage my time and stay productive. Start your new year off utilizing the 7 time saving tools I use and watch the difference it makes in your day-to-day tasks.
Your Turn: What tools do you use to help in time management and productivity when it comes to marketing initiatives?
We continue to see a shift when it comes to marketing, more and more companies are allocating more of their marketing budgets to digital marketing strategies. Digital marketing brings us several benefits, including:
- Real time data
- Behavioral targeting
- Easily adjustable
- Less expensive
As if the above benefits weren't enough, just look at recent stats that have been shared regarding digital marketing:
- In 2014, marketing teams will spend $135 billion dollars on new digital marketing collateral.
- Internet advertising will make up nearly 25% of the entire ad market by 2015.
- 78% of CMOs think custom content is the future of marketing.
- In 2013, 55% of marketers worldwide increased digital marketing budgets.
- Customer testimonials have the highest effectiveness rating for content marketing at 89%.
- Inbound marketing delivers 54% more leads than traditional outbound marketing.
All of this information is encouraging, but how do you know what digital marketing strategies you should be focused on? Read my predictions on digital marketing strategies that are crucial in 2014. Top 4 Digital Marketing Strategies You Don't Want to Miss in 2014More Digital Marketing Statistics
Have you ever wondered why consumers don't buy your products or use your services? This morning I woke up at 3:00 a.m. with that thought on my mind. I receive a lot of emails and I'm often asked that question over and over. "Laura, we are marketing but our products aren't selling."
The answer isn't as difficult as you think. Consumers go through a process when it comes to deciding what products to purchase and why they want them.Your marketing should educate them on why they need your product how it benefits them and why your product is valuable to them. If we don't answer these questions in our marketing we lose them as a potential customer.
Now, keep in mind that when writing the article I'm about to share with you I made the assumption that you have a good quality product or service that you are offering, so I didn't take into account that you are trying to sell junk. If your product or service is subpar and you know it, you should spend your marketing dollars on improving the quality of your product or your service before introducing it to consumers.
The five reasons I'm about to share with you represent the reasons that consumers don't buy when you are offering a good quality product that they could really use. These reasons may seem elementary to you, but you'd be surprised at how many businesses make the mistake of not take them into account when creating and developing their marketing strategy.
You can take this list of the top 5 reasons that customers don't buy and use it to evaluate your marketing message. I believe most of you will find that you have an "a-ha" moment and can resurrect and perfect your marketing message and begin gaining the sales you have been missing, which is why I got out of bed at 3:00 a.m. to write it.