Taking Interactive ROI to a New Level
Monday June 23, 2003
Online campaigns have always caused difficulty in measuring ROI or Return on Investment. Why? Before today interactive calculations have been unidimensional. It has been limited to click per transaction CNET is stepping it up and introducing a new way to measure ROI. Today CNET introduced "GampeSpot Trax" to 50 marketing partners. Read more on Gamespot Trax.
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