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Laura Lake

Is it Spam or is it Marketing?

By , About.com GuideJune 24, 2003

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We all know that email spam is annoying and time consuming. I'll be the first one to admit when I open my inbox and I find out of 500 emails 399 of them are spam it irritates me and puts me on a ranting binge. Today Bill Gates of Microsoft is endorsing legislation that would require unsolicited email senders to identify their messages with "ADV:" in the subject line.

Join in on the Discussion: Will legislation really stop money-hungry spammers when they have already proven that they really don't give a rip about the law, ethics, or best practices? or will it actually end up hurting legitimate marketers? Express your view in the Marketing Forum today.

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