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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

I Can't Get a Date!

Tuesday July 15, 2003
Date.com used to rely heavily on direct email marketing to attract new users, now the spam filters are wrecking their efforts. Email lead-generation is down and they are having to rely on other tools. When they noticed the spam filter attack on their mission to unite soul mates last winter they explored the options of investigating affiliates, banner ads, buttons, pop-unders and more. Read the rest of the story.

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