Branding is Like Creating a Cult

A successful cult has devoted followers. What if your customers and clients were like these committed cult followers? We all know that to have customers these days is not enough, you have to make them fans. How can you put six laws of cult creation into affect when it comes to your brand marketing? Matthew Rock of RealBusiness introduces you to seven brand-building masters that will show you how to use these laws of cult-creation to initiate an emotional rapport between your products and your customers. Read More