An Advertising Campaign Women Will Never Forget

Ok I willl admit I am a member of the female population that loves the Sex and the City series. Recently they brought on a hunky advertising campaign that got the attention of many. There was no money exchanging hands in the partnership that they created with Absolut Vodka. The popular vodka company did some strategic product placement in the popular HBO series and it caught the attention of women rather quickly. AdAge.com tells you the story of how these two partners took product placement to new heights. This is a prime example of a successful marketing campaign that gets to the heart of women. Read More Graphic not appropriate for children.