Are You Ignoring the Women?

In the world we live in Corporate America has failed to see or understand the buying power of women. Boston.com did an article on this very subject. Did you know that women are now deeply integrated into the workplace, are more educated on average than men, and often earn as much as or more than men? According to Martha Barletta all these components result in power: the power of the purse that comes from earning. Perhaps it's time you take a second look to see if your business is effectively marketing to women. If not, you may want to add it to your next marketing strategy meeting agenda. Read More