The biggest challenge we face in the industry of marketing is keeping up with technology. Technology is rapidly accelerating, but when it comes to marketing we are lagging behind. Marketing is not an option when it comes to the success of a business, it's a critical component, so how can we combat this challenge head on? In BusinessWeek Online Christopher Kenton points out why this lag causes the biggest challenge to marketers today. Read More.
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that is really a bummer!