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Laura Lake
Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing

Market Research: US Consumers Prefer Direct Mail

Friday September 5, 2003
In a recent survey of 2000 US adults 31% said they prefer direct mail as a marketing vehicle. A Harris Poll that was released yesterday shows that 77% of people in the United States view telemarketing as annoying. To be effective in your marketing you must use the right vehicle. You won't want to miss this research report at Biz Report. Read More

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