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By Laura Lake, About.com Guide to Marketing since 2003

Marketing Book Review: Brand Aid

Sunday September 28, 2003
Brand Aid is a comprehensive resource manual written by Brad VanAuken that will assist and guide you in the development of your company brand. Inside this book you will find practical checklists and tools that will enhance your understanding of the branding process. Find out why this book is a "must" for your marketing library.

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