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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

Stuck When It Comes to Creating Your Elevator Drill?

Tuesday October 7, 2003
An Elevator Speech is a brief description of what you do and who you do it for. It describes how you offer value, benefit, and quality to your customer or client. An effective elevator drill will continue a conversation, get you more appointments, and increase your opportunities to gain new business. Use this Elevator Speech Worksheet by The Business Coaching Co. and learn how you can create an effective elevator drill.

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