Are there lessons you can learn from the marketing of rock and roll? According to Wharton there are. This morning I was greeted with a very interesting article that found its way into my inbox; of course who wouldn't read something with the words sequins and spandex in the title? Oddly enough the article was fabulous in pointing out what marketing techniques that we can learn from artists like KISS, Billy Joel, Elton John, and The Stones. You'll need to register to read it - but believe me it's well worth it.
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