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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

A Key That Unlocks Internet Marketing Success

Thursday November 20, 2003
Who would have ever thought that we could learn so much about online marketing from a presidential campaign? In reading an article at Eweek.com I was hit with an eureka moment. The strategies used by this marketing team could be incorporated into any business trying to launch their business using Internet techniques. The key to it all is realizing that an effective Internet campaign creates a community that will on its own begin to market your product for you. Properly done, you will not be able – or want — to control it. Read more in this fascinating article by Edward Cone.

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