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Laura Lake

Point-of-Purchase Marketing Material

By , About.com GuideJanuary 23, 2004

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Question of the Week from the Marketing Forum

I'm a jewelry designer and I'm about to start marketing my products to wholesale customers for the first time. Graphic design is one of my strengths, and I would like to offer a nice pack of point-of-purchase and display materials to my wholesale customers. I'm trying to imagine a list of items that gift shop owners might find useful. Unfortunately I am drawing a blank.

Do you have suggestions? Answer this question or ask your own!

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