Google's Gmail Announcement: Good Timing or Bad?

Was the announcement of Google Gmail for real or an April Fool's joke? Truth is Gmail wasn't a joke, it's for real. As a marketing manager I have to ask myself was announcing this on April 1 a good idea? The speculation of it being a joke did create a large media buzz - but the uncertainty of it made many ignore the launch of the new email client. Read Tobi Elkin's thoughts at MediaPost's "Just an Online Minute."