1. Money

Discuss in my forum

Laura Lake

How to Figure Your ROI?

By June 21, 2004

Follow me on:

Marketing departments often measure the success of a campaign on their Return on Investment (ROI). The calculation of ROI measures the profitability in which profits are expressed as a percentage of investment.

Use the calculation formula below to determine your ROI.

ROI = (Income/Cost) * 100

February 9, 2007 at 10:33 am
(1) ExpertSpeaks@Noz4Biz says:

Indeed ROI is an important metric for gauging the profitability of a business. In the world of e-commerce, particularly online retail stores, merchants often use COS (cost of sales), and conversion rate to determine their ROI.

February 9, 2007 at 10:41 am
(2) www.Noz4Biz.com says:

Here’s the formula to calculate COS% & conversion% for online stores:

COS(%)= {Cost/Revenue}*100

conversion(%)= {No. of sales/No. of clicks}*100

July 29, 2010 at 11:13 am
(3) ProLectric says:

When you say income, shouldn’t we clarify that and say profit. That would be the true ROI.

There is a large difference between “income” and profit.

September 28, 2012 at 7:15 am
(4) fifa says:

eхcellеnt post I’m a massive Chelsea supporter from Austria

September 29, 2012 at 6:05 pm
(5) btj.pl says:

Terrific article! That is the type of information
that should be shared across the web. Disgrace on the search engines
for now not positioning this put up higher! Come on over and consult with my site
. Thanks =)

September 30, 2012 at 2:01 pm
(6) Web Development says:

Hey There. I found your blog the use of msn.
This is a very neatly written article. I’ll be sure to bookmark it and come back to learn more of your useful info. Thanks for the post. I will definitely comeback.

October 3, 2012 at 5:33 am
(7) sports bars london says:

Great work! That is the kind of info that are meant to be shared
around the web. Shame on Google for no longer positioning this put up upper!
Come on over and discuss with my web site . Thank you =)

October 3, 2012 at 3:26 pm
(8) internet marketing says:

Your personal message emailed to 500,000 UNIQUE Prospects.
All interested in your service or product. These are not
regular emails. List members joined it by double-optin.
Most people find the list high response. A one time personal-emailing to 500,000 UNIQUE Prospects is just *$9.

95. Order now for a Boost of UNIQUE Prospects To 1,500,000!
Just Use PROMO CODE: 120 for Access To Our Silver Submitter
and A Lifetime Global-Marketing Membership.

October 5, 2012 at 10:10 pm
(9) www.BookmarkingCentral.com says:

I’m really enjoying the design and layout of your blog. It’s a
very easy on the eyes which makes it much more pleasant for me to come here and visit more often.
Did you hire out a designer to create your theme? Superb work!

Leave a Comment

Line and paragraph breaks are automatic. Some HTML allowed: <a href="" title="">, <b>, <i>, <strike>

©2014 About.com. All rights reserved.