This weekend I sailed the seas of the Atlantic Ocean for a business conference. I had a terrific time networking and meeting new people, however one thing I became quickly aware of is many attending used the same elevator drill. There was no differentiation - nothing made them stand out. Are you making the same mistake? If so, don't be ashamed many businesses are guilty of the same sin. In this article learn why differentiation is key and how to fine tune and define yours. Read more
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