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Laura Lake

Using Color to Build Your Brand

By , About.com GuideAugust 5, 2004

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William Aruda at MarketingProfs.com has written a terrific article tthat explains the emphasis that color can play on a brand. Color can be used to support goals way beyond just recognition. It can be used to evoke emotion and build that all important connection with those who surround your brand. How can you use color to build your brand?

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