Animals + Dating = Creative Marketing

I've always said that marketing is like dating, so I suppose I should not be surprised to see a dating service geared towards the niche of pet lovers. While I have a cute dachshund that I love to pieces I don't know that I would select my mate based on that criteria. However as we all know it's important to specialize in order to stand out from the competition and AnimalAttraction.com has done just that and that's creative marketing.