1. Home
  2. Business & Finance
  3. Marketing
Laura Lake
Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing

Marketing Word of the Week

Wednesday January 19, 2005

Term: Integrated Marketing Communication (IMC)

Definition: A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation.

View more terms in the Marketing Glossary

Comments

No comments yet. Leave a Comment

Leave a Comment

Line and paragraph breaks are automatic. Some HTML allowed: <a href="" title="">, <b>, <i>, <strike>

Explore Marketing
About.com Special Features

10 Things You Can Do Today to Improve Your Credit

Easy steps to take control of your credit card debt. More >

Year End Tax Planning

Discover financial planning opportunities with these three tips. More >

  1. Home
  2. Business & Finance
  3. Marketing

©2009 About.com, a part of The New York Times Company.

All rights reserved.