Authentic Marketing

John Jantsch writes one of my "must read" marketing blogs and his post recently regarding authentic marketing caught my attention. His lesson is simple but vital "No matter what you are marketing, be authentic. Know that there are people out there that, at times, want the comfort of knowing that they are getting just exactly what they think they are getting and that you, the owner of the joint, is proud to say so." Learn this and more in his post entitled Kentucky "This is fattening food" Fried Marketing.