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Laura Lake
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By Laura Lake, About.com Guide to Marketing

Is Affiliate Marketing Right for Your Company?

Thursday April 28, 2005
Internet marketing is on the rise and companies are taking a second look to make sure they are doing all they can to capture a percentage of the millions of dollars being spent online. They are evaluating their options in the Interactive marketing arena; this includes services such as search engine optimization to marketing vehicles like affiliate marketing.

The choices are many, but choosing the right venue often proves to be difficult. How does a company know if Affiliate Marketing is right for them? Linda Woods, President and CEO of PartnerCentric, Inc. takes the time in an audio interview to help you decide if affiliate marketing is the right marketing vehicle for your company. She will also advise you on general expectations that your company should have when it comes to your affiliate program. Learn more in the audio interview entitled Affiliate Marketing: Right For Your Company?

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