Exhibiting Wizardry
Tuesday May 10, 2005
In the wonderful world of exhibiting we are always looking for a quick magical fix to your tradeshow trials and tribulations. Wouldn’t it be nice to have attendees motivated to flock to our booths because they wanted to and not because they had to? Guest author Susan A. Friedmann shares 13 lessons we as exhibitors can learn from Harry Potter and his creator’s miraculous success.


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