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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

Courting Sales Prospects From Introduction to Engagement

Monday October 17, 2005
I'm often amazed at the resemblance that sales and marketing have to dating. Being involved in both I've come to realize that there are similarities to the steps that you can take to succeed in both. The key is to not rush through the process. Treat your prospect special, as if they are the most important person to you. The beginning of a love affair per say. A successful sales formula includes courting your prospect and taking them from introduction to engagement. Learn more in this sales tutorial.

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