Rut Busters: Changing Your Trade Show Routine

Routines can easily become ruts, especially at a trade show. It’s very easy to do, especially if you always go to the same shows, display in the same location, use the same graphics and literature, and go through the same sales spiel. To be successful, it requires pushing boundaries and changing things up. Unsure of how to do that? In this week's guest article by Susan Friedmann you'll find 5 steps that will help you break out of the trade show rut.