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By Laura Lake, About.com Guide to Marketing since 2003

Strong Arm Sales Stop Trade Show Success Cold

Sunday March 5, 2006
Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didn’t want. Are you using strong arm sales tactics at your trade show events? If so it could be stopping your success cold. Find out how in this guest article by The Trade Show Coach Susan Friedman.

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