When it comes to business it's important to align yourself with strategic alliances or partners. Take for example a phone call I received in my office last week regarding a company that had a list of 2000 people. They had broken the list into two groups. One group had purchased their products the other had not purchased the product but had an interest in a contest that they were running. What could they do with this list? Find out how I taught them how to create strategic partnerships and increase business by doing so.
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This isn’t the greatest advice. You need to be very careful that your database isn’t of ‘purchased’ leads if you are going to open up to a partner. Most lead providers do not allow for the resale of their product and most ‘leads’…better known as ‘people’, will not tolerate being solicited by vendors that they have no recollection of interacting with. Lead selling and swapping is a risky game.
Daniel thank you for your comment, but this article doesn’t pertain to “purchased” leads, these are leads that a company acquires on their own built on relationship marketing.