Podcasts are audio or video files distributed over the internet. Listeners download the files, and either play them on the computer or a listening device, such as an I-Pod. Learn how you can market your company using the new technology of podcasting.
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Loved this article!! Finally people are getting the idea of podcasting and it’s vast potential as a marketing tool. I’ve had a video podcast show since January and have been able to interview the Massachusetts gubernatorial candidates, they even realize podcasting can reach an internet savvy target audience!! The four C’s are great pointers too….
Thanks!
Cinda Donovan
Laura. You’re on the money! There’s no denying that we like to hear people talk – and podcasting is a wonderful way to talk about your marketing message in a variety of ways. The key is to find a niche in the podcasting arena, which is expected to reach critical mass by 2010. But, sure, by that time, we’ll probably have something much cooler to add to our marketing mix.
I am starting a series of emarketing podcasts on my blog and think that it’s wonderful to be able to provide content in so many different forms today. Vlogging is next!
Have a great week!
All the best
Tom
Tom O’Leary
Editor, The Messaging Times