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In a recent case study done by MarketingSherpa you can see what results Playboy gained from constant testing that assisted them in increasing their online subscription revenues. Wouldn't we all like to convert online visitors to premium content subscribers? Of course, no question. You can now see how the pros at Playboy did it and take some of those techniques and apply them to your business. Thanks again MarketingSherpa for a fantastic case study.
Comments
October 2, 2006 at 2:59 pm
(1) bob :

Why are you linking to an article that is not available without signing up for a trial? It’s just frustrating. What’s even more frustrating is that I’m actually a marketing sherpa member and there’s nowhere on the page to simply sign in!

October 12, 2006 at 4:18 pm
(2) Sarah :

omg, playboy is so over rated.

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