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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

Marketing Benefits of Advertising Using Lead Generation

Wednesday November 15, 2006
Let's face it sometimes it's hard to drum up new business. Imagine walking into your office on Monday morning and seeing that your inbox is overflowing with hot leads. The concept of lead generation provides a win-win situation for both the buyer and seller. Could lead generation work for your business? Find out how it works and why some major industries are turning to this process rather than traditional advertising.
Comments
November 23, 2006 at 8:14 am
(1) Allen Jesson says:

Hi,

I couldn’t agree. I see lead generation as the future of Internet Marketing. Without it, you’re not in the game!

Keep up the good work, Allen

November 23, 2006 at 8:16 am
(2) Internet Marketing says:

Hi,

Sorry, I meant to say I couldn’t agree MORE. I see lead generation as the future of Internet Marketing. Without it, you’re not in the game!

Regards, Allen

December 2, 2006 at 12:35 am
(3) SJP says:

Lead Generation sounds like a very helpful tool in increasing business.
Another successful tool I have learned about recently and I would like to share is advertising through Press Release Distribution

December 3, 2006 at 11:13 pm
(4) VPsingh says:

I understand lead generation in online marketing methods (pay per clicks) but when I was thinking of offline examples. I can only came up with 2 ideas…
1. Joint Ventures
2. Buying a List SRDS.

Am I right? Any ideas how to implement these in offline business marketing?

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