Cyber Monday is long gone, but did you miss the peak in online Holiday sales? According to CoreMetrics you still have time to prepare, but you will need to start today. The holiday season is a critical time for the majority of U.S. retailers. Retailers generate 20-40% of their annual ecommerce revenues and profits during this time of year. According to Forrester Research online retail sales should reach $27 billion dollars in Q4 2006.
Are you ready? If not, it's time to start preparing for eDay. eDay is the largest online shopping day of the holiday season. Coremetrics predicts that online cash registers will ring loudest on Monday, December 4th. That leaves you 4 days to prepare. Take a look at their holiday marketing suggestions that will help you spread the holiday revenue throughout this Holiday season. It's not too late to put some of their suggestions into action. Ready..Set..Go!
This is interesting. I just read this article (it is now 1:17 am 12/6…I’m a little behind). Apparently, Coremetrics knew my plan even before I did! Over the past few weeks I’ve been saving all my catalogs received through the mail. On Friday and Saturday I looked through them all and marked pages and pages of items. Sunday, while watching football, I went to catalog merchant websites and made their registers sing. Of course, being Sunday no one was available to “receive” or process my order, so really, all the processing – review, order, filling, payments, shipments, etc. – was done Monday, 12/4, making Coremetrics’ predictions right on target.
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