I don't spend a lot of time recommending books or materials unless they surpass my expectations and I feel they will give you information that is easy to read and put to use. This week I spoke with John Jantsch, author of the well-known Duct Tape Marketing Blog and occassional contributor here on Marketing at About.
John's latest book Duct Tape Marketing is being released in January and truthfully this is a book that should be on every marketers bookshelf. John is an expert when it comes to referral marketing and marketing your business without a large budget. He is actually one marketing guru that I've had a chance to sit down and have coffee with. It was hard to take notes fast enough and digest all of the marketing information that he shared with me; that is one reason I'm ecstatics about his book release. If you haven't pre-ordered his book let me suggest that you do so - you won't be disappointed.
This is possibly one of the best Marketing books to hit our shelves in years. I strongly recommend getting yourself a copy!