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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

Lead Generation: A Dying or Thriving Business?

Wednesday January 10, 2007
What does the future hold for lead generation? Is it dying has some suggest? Learn how I think the future of lead generation will change as well as why I think it's one of the most viable marketing methods that is used online.

Comments

January 10, 2007 at 3:23 pm
(1) Barbara says:

You have provided some very helpfull information on lead generation, and it is a great resource, and I agree with your views compleetly. There is another resource that that I have come across and have referrenced several times that has provided me with some very usefull information on the topic of lead generation. This is a site that was created by a person named Jason Ryan Isaksen. Have you ever seen his web site or had any experience with Jason Ryan Isaksen? If it would be ok, I would appreciate the chance to provide a link to his web site on your blog, or would that be breaking the rules in any way? I think that everyone who visits your blog would appreciate and greatly benefit from reading through the information that he has provided us with. Jason Ryan Isaksen has some helpfull and educated insight on the generating credible leads to share with anyone who is interested in this topic and is willing to take the time to read it. Have you ever heard of Jason Ryan Isaksen or any of his articles?

Barbara Q

January 10, 2007 at 4:32 pm
(2) Laura Lake says:

Barbara feel free to leave a link.

January 13, 2007 at 11:11 pm
(3) Stan Smith says:

Excellent information on Lead Generation. You gave me some great tips to pass along to my subscribers.

January 22, 2007 at 12:04 pm
(4) Arthur Pepperman says:

90% of SME’s forget the best source of leads is their present customers and website visitors.

Fortunately today, there are very economical, web based, turnkey systems available to motivate website, in store visitors and customers to volunteer their email addresses to build a “permission based” database marketing list.

That list becomes an valuable Balance Sheet asset and a means to consistantly build relationships which leads to increased sales, repeat sales and far easier profits than traditional, expensive, broadcast advertising or list buying — tolling for new clients or customers.

In today’s internet concentic society, people love creative email with special offers — from businesses they know and trust.

Full service programs, from email capture, to database maintenance, to email creation, to email delivery, to 24/7 reporting are available a daily cost of less than a lunch at McDonalds.

Bottomline, mine the acres of diamonds in your own back yard. You can’t afford not to!

Sincerely,
Arthur

March 12, 2007 at 11:19 am
(5) James Vinall says:

Most companies rely to heavily upon thier sales people to go out and develop their own leads. Sales people don’t like cold calling and are more interested in actually selling the product or service rather than finding new opportunities. Lead Generation needs to be handled with care and companies want to outsource this function to a company that is going to deliver a qualified business lead. Visit http://www.theleadshark.com to learn about how they get qualifed business leads.

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