Customer Relationships Are Key to Your Marketing Strategy
Saturday February 10, 2007
If I could show you how to increase your sales by 50% without increasing your marketing budget, would you be interested? Of course you would, what marketing professional or business owner wouldn't be interested? Don't underestimate the importance of customer relationships - it is the one thing that will grow your business faster than any other marketing vehicle.
I couldn’t agree more with this concept. At least 50 percent of our new business comes from existing customers who recommend us to others. We did the math and in dollar terms, the amount of extra time we invest in customer service, doing little extras for them and really working to build relationships costs far less than advertising or prospecting for new clients. We still do some of that, but our bottom line is much stronger because our clients are doing our advertising and marketing for us.