Are you having trouble getting through the electronic gatekeeper called voicemail? Here are 15 proactive tips for the sales professional that will help you get your telephone calls returned. 15 Tips to Voicemail Survival

By Laura Lake, About.com GuideMarch 19, 2007
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I would add that you should always tell the prospect why you are calling them in particular. Mention another company in their industry you have succeeded with, or a specific person who gave you their name, or some other reason for them to believe you aren’t just calling 100 people every day, hoping to get lucky.