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Laura Lake

Laura Lake's Marketing Blog

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Marketing vs. Advertising: What's the Difference?

Monday May 21, 2007
What is the difference between advertising and marketing? Knowing the difference and doing your market research can put your company on the path to substantial growth.

Advertising is a single component of the marketing process. Learn the other factors that reflect the difference between advertising and marketing. Find out why these two components are not one-in-the same.

Comments

May 28, 2007 at 4:37 am
(1) mujju says:

These tips are really useful for SEO, i have also found some tips forSEO.

June 4, 2007 at 9:32 pm
(2) Susan Gunelius (MarketingBlurb.com) says:

Laura, you’ve provided a great explanation of the difference between marketing and advertising. The confusion I often faced throughout my career has been explaining to people the difference between sales and marketing. As a marketer, the two seem lightyears apart to me, but non-marketing people seem to often think the two disciplines are one and the same.

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