Bridging the Marketing-Sales Divide

Having been in marketing and in sales I can tell you that often these two departments do not see eye-to-eye. In an essay by Hunter Hastings he explores this gap. He explains the frustration marketers experience at the difficulties in getting their strategic brand message translated into equity-building, price increasing, margin-enhancing results by the sales force. He also shares with you the frustration salespeople feel at their difficulties in getting marketers to understand the real business situation sufficiently to deliver practically effective sales tools. Read more

To find out how to integrate your marketing and sales process it's important to know the the difference between marketing and sales. Marketing vs. Sales: What is the Difference?