Is there a time to rid your company of the rulebook in order to increase consumer satisfaction and enhance the customer experience. A rulebook should never replace the common sense of customer service and relationship marketing. Learn how some companies didn't bend the rules and lost customers because of it. After reading these scenarios you may just find yourself revisiting your own rulebook and policy manual.
Explore Marketing
Must Reads
- Breaking Into a Marketing Career
- First Steps to Marketing a Business
- Social Media Marketing 7 Day Course
- Mobile Marketing for the Small Business
- Marketing Glossary
Most Popular
By Category
- Careers in Marketing
- Marketing Plan and Strategy
- Marketing Tools and Help
- Courses and Tutorials
- Small Business Marketing
- Internet Marketing
- Social Media Marketing
- Brand Marketing
- Public Relations
- Marketing Methods
- Target Marketing
- Event and Seminar Marketing
- Sales Training
- Marketing News and Blogs
- Statistics and Research
©2012 About.com. All rights reserved.
A part of The New York Times Company.
This was a very good article and right on the money. We really need to understand why we are in business, and what business we are in before we start creating rules. Even the most efficient companies don’t last when it has no customers.