Passion is the most underrated and underutilized sales tool in our arsenal because it is too hard to measure and no one has found an effective way to teach it. Learn how you can measure your level of passion and in return increase your sales and customer satisfaction in this week's guest article by Mark Hunter.
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I agree passion to help and benefit your customer is a powerful tool in sales.
I would like to add a second critical dimension to having passion. Having passion for the products you sell.
The way I teach salespeople in my training programs to gain passion for their product is through product knowledge. When you know the quality of your product you can sell with genuine passion and integrity.
Combining the two passions, to help your customers & for your products, is power sales tool. When you do this you create customers for life.