Contrary to popular belief, to be a successful salesperson, it doesn't matter how much you know about your product or service. It also doesn't matter how much of an industry expert you are. Learn why it's time to shut-up and sell.
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When we consider good sales experiences, we don’t think of the event as sales. Usually those good experiences just get filed away as “getting our needs met” and only the bad experiences where we feel unheard get described as sales.
In the best sales circumstances, you invite your client to speak and they talk about their needs and then they ask “Can you do that?” And here is the most brilliant sales device ever invented– you say: “Yes.”