Asking for Referrals: A Key Strategy for Business Development Success
Wednesday September 26, 2007
Referrals are a great source of new business. And yet, most lawyers don't actively seek them, It’s a shame, because asking for referrals is one of the most efficient and effective business development activities. Learn how to get referrals from your current client base in this guest article Asking for Referrals: A Key Strategy for Business Development Success by Sara Holtz.
A friend of mine who is a best selling author (Jeff Fox) says when meeting with clients – “in addition to yourself, who else should I know regarding this project?”
Do that a few times and you will have every touch-point associated with a specific project or key company influencers.
Bill Cates, a referral marketing expert, says it’s a good idea to ask for referrals after your client has recognized the value of the services provide. His book is called Get More Referrals Now, and you can find his website at: http://www.referralcoach.com.
Nice info