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Laura Lake
Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing

Blog Marketing

Monday October 29, 2007
There are millions of blogs that are published, but how many of them are effective when it comes to marketing? Truth - it's a very small percentage. Blogs started out on the personal level. People kept journals or diaries online and then published them as blogs. They grabbed the attention of many surfing the internet. Why? Each blog carried a voice and a story. Blogs weren't critiqued for spelling and grammar, but rather for interest.

Seth Godin believes that a blog must be based on four of the five writing personalities:

  • Candor
  • Urgency
  • Timeliness
  • Pithiness
  • Controversy
Think of the blogs that you read on a daily basis. Would you agree that this statement is true? Which of the four does your blog represent? If it's not at least four of the five, perhaps it's time to rethink your blogging practices - I know I am. Blog marketing can be effective and fun, but it must be done right.
Comments
October 29, 2007 at 10:38 pm
(1) Internet Marketing Blog says:

I’ve followed some very simple blog marketing strategies and my blog now gets over 1000 readers every day.

If you plan on making money from your blog, blog marketing strategies are very important to your business. Start implementing them today!

November 5, 2007 at 5:34 pm
(2) Arthur Herbert Pruett says:

Sirs; I need a blog to put my latest innovation on the web for marketing purposes. Don’t really know how to get it done? Art.

November 6, 2007 at 2:54 am
(3) Aurelius Tjin says:

I follow that same guidelines in my blog. You must be truthful above all. Don’t promise the moon and the stars as in fact there’s no surefire way to success.

Its must be one step at a time!

-Aurleius

November 21, 2007 at 1:18 pm
(4) Strategy Pro says:

Can’t these same guidelines really be applied to any type of marketing… blog, media, word of mouth, ect?

July 7, 2008 at 6:05 am
(5) Freelance Web Cartoonist says:

Blog marketing is everything to a blog. Once his blog is set up, a blogger’s main goal should be on promoting and marketing it.

May 1, 2009 at 7:41 pm
(6) Marketing Search says:

Just found your blog today. Really like it – keep up the good work. But hey anything else on this topic you want to share?

November 6, 2009 at 7:15 am
(7) batGaibWads says:

If you know someone around you who is being a little shady and you are getting uncomfortable around them, then maybe you might want to run a small background report on the person in question to make sure that they are ‘who they say they are’.

Many people misrepresent themselves as the situation benefits them

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Is your Spouse’s Friend just a “Friend”?
What to do if your Spouse is Caught Cheating – Emotional Ramifications

If any of the above topics rings bell for you, its TIME for you to request us to find more about cheating spouse.

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