Dare to be Different in Your Marketing
Sunday November 18, 2007
Why is it so difficult to find new ideas in the industry of marketing? Have we become complacent when it comes to developing new campaigns and strategies? Is it just easier to copy campaigns and change them up to make them our own? Learn how getting back to the basics can help you stand out and put you on a path that is unique and different. If you dare to be different in your marketing I guarantee you'll see the effectiveness and the excitement of your marketing endeavors increase.
How will you dare to be different in your marketing efforts?
Often the most creative approach is to see what’s working in a totally different arena and then apply it to your own. Of the 100 marketing case studies in my book (Do Something Different, Virgin Publishing), that applied to about half of the inexpensive and innotive ways that people found to stand out in the marketplace. One of my favorite cases was the attorney who set up his practice in a coffee shop–a great way to attract clients who might be intimidated by traditional law offices.
A friend of mine had introduced me to a 1-up program (kinda like MLM, but a different sort of payment structure) and I started looking for a different means of marketing it. After doing some research on the Internet, I couldn’t find anything appealing that was of decent quality or reasonably priced.
So I took matters into my own hands. Having some design experience and living in San Diego with an abundance of resources, I put together http://www.DollarCardMarketing.com.
We now customize reaistic looking $5, $10, $20, and $100 bill drop cards for any business. The front (or outside) looks convincingly like the front side of cash. The inside is framed by the respective currency graphic with the customized business message inside.
These are used as either drop cards, sizzle cards, or traditional business cards. One thing for sure though, is that they are very effective at capturing and keeping someone’s attention. We’re having such success with them, we haven’t paid much attention to the business that inspired them and now we’re tending to customer orders for dollar cards exclusively.
Best Regards,
John
http://www.DollarCardMarketing.com