Evaluate the Value of Your Viral Marketing
Sunday January 20, 2008
Viral or Word of Mouth marketing has been said to be the best thing that has happened to marketers after the invention of advertisements. If this is true why have there not been more studies and research to explore their value? Learn how you can conduct your own research to raise the effectiveness of your own viral marketing. Read more
I believe there have been a number of studies exploring the value of word of mouth. One person everyone should look at is Dr. Walter Carl at Northeastern University. In addition to being a researcher in this space Walter tracks all of the leading articles on his blog and website.
Word of mouth is a very powerful media of showing how credible you are and your services. So it’s very important to have a good reputation all the time.
Viral marketing is the best method around!
Viral marketing is the envy of all the world market, is the most powerful ever to develop any brand or company that is
Hello Laura,
As for the other comments, I also think that credibility and viral marketing are really important factors in the industy,
But, I also think that they are certainly not well understood and that Marketing is not only a matter of quantity, but also of quality…
Thanks for your great contribution to our industry.
Frequentia
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I think the hardest thing to deal with is simply the recognition that you may have to launch several campaigns before getting one to go viral as there is no exact recipe.
-S