Companies are spending over $17 billion dollars annually marketing to kids, but are they doing it correctly? In order to attract kids you first have to understand how kids think. Kids think with urgency and when they have something in mind, they want it right then and there. They are not willing to wait to be rewarded; hence immediate gratification is of the essence. This is especially true when it comes to kids meal toys and promotions. Kids Marketing expert Angel Morales explains why marketing to kids is no kid stuff.