Marketing to Kids is No Kid Stuff
Sunday February 24, 2008
Companies are spending over $17 billion dollars annually marketing to kids, but are they doing it correctly? In order to attract kids you first have to understand how kids think. Kids think with urgency and when they have something in mind, they want it right then and there. They are not willing to wait to be rewarded; hence immediate gratification is of the essence. This is especially true when it comes to kids meal toys and promotions. Kids Marketing expert Angel Morales explains why marketing to kids is no kid stuff.
Comments
Hello. I am a kid myself, and I am searching for a simple career in advertisement. However, I am not an ordinary kid. About half my standards match up to the majority, others are more as adults and middle-aged people. Such as, I will work at something for a while, but half the time I just don’t feel like being productive. Also, I tend to put a lot of things off when it comes to homework… Anyway, I can’t seem to find a job suitible for my age.
I used to have a job in HTML/XHTML web developement, but I think after a couple years it’s time to move on, plus I’ve failed my most recent test…