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Laura Lake
Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing

Characterize Your Brand : It Can Make Development Easier

Wednesday February 27, 2008
Branding is often made out to be a very difficult task. While I do believe in the time for strategy development and promotional development; I think we often overthink during the process. Here is my personal story of how I developed my own brand. It includes the strengths as well as the weaknesses. If we just take a few moments to personalize and characterize our brand it can save us a great deal of headaches during the processing time.
Comments
February 29, 2008 at 4:19 pm
(1) Federal Watch says:

Branding is really important in helping your business succeed. Now there are lots of ways to help you brand yourself and your business. One of them is the social sites. I’ve read an article before how social sites help you in branding. So I guess investing your time and efforts on social sites is really worth it.

March 10, 2008 at 4:36 pm
(2) Janette says:

Thank you for bringing branding awareness to the internet community. After working for many years as an offline creative where branding your products and services is expected, I am finding that it is very different online.Branding seems to be an afterthought or not a thought at all.

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