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Laura Lake
Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing

Explore the Value of Customer Retention

Friday April 4, 2008
Do not underestimate the value of customer retention. Learn how you can create customer loyalty and design a marketing and sales plan that creates stickiness among your customers and clients. Customer retention should be one of your biggest investments in your business.

Comments
April 22, 2008 at 6:54 am
(1) Firozali A.Mulla MBA PhD says:

It is very difficult to have the mind on the Nike that has the brand and to read that Nike pays low salary in the Far East has the tendency of the child labour and has the discrimination. Albeit I would love to have the brand with the true blood money, but the Chinese brands do not hide these fact. We are aware of this. Makes marketing a little wonky at times.
I thank you
Firozali A. Mulla MBA PhD
P.O.Box 6044
Dar-Es-Salaam
Tanzania
East Africa

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