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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

Blog Marketing: 5 Tips to Creating an Effective Blog

Saturday April 12, 2008
Blog marketing works. It's effective and inexpensive, but how do you create one that is successful in marketing your business? Use these 5 tips to help you create a successful blog that will draw traffic and increase your business visibility.
Comments
September 22, 2006 at 4:48 pm
(1) Elliot Essman says:

“Focus On Your Title” should come first in my book. We live in an age of distraction and multi-tasking. We know what we are all about, but the outside world generally knows nothing about us. They depend on our working and honing a clear title that tells them what we have to offer in as straightforward a way as possible.

I try to test my blog and website titles on people I know: are they clear, fat-free, direct and to the point? A lot of times, other people will give you important clues that your communications style is not as direct as it could be.

The good marketer is always willing to push pride aside and respect how others look at things.

October 21, 2006 at 9:41 pm
(2) gr8face says:

Blogs are great for affiliate marking. Don’t even bother with a static web page.

August 29, 2007 at 2:53 am
(3) KD says:

a site that helped a lot on creating, updating and marketing blog sites when i wanted to create my own was http://www.johnchow.com/ The site has a lot of information on how to be a bestseller

August 31, 2007 at 7:57 pm
(4) John Cass says:

Building relationships would be the most important tip I would give. Blogging is all about dialogue.

September 3, 2007 at 4:01 pm
(5) Lara Kulpa says:

Hands down, the most informative site for any blogger, novice or experienced, business or personal, is that of Darren Rowse, ProBlogger.

April 14, 2008 at 1:26 am
(6) Jacob says:

While ‘Focusing on Your Title’, they say the best title is a sort of question. Like ‘How to…’.

April 17, 2008 at 9:05 pm
(7) Frequentia says:

I intend to start a new blog shortly and I find all your comments really relevant.

Thanks for the hints.

Frequentia
Frequentia.net

April 19, 2008 at 1:18 pm
(8) LA says:

This is some of the best information i’ve read in a while, very very informative.

May 6, 2008 at 11:21 pm
(9) Gray says:

Blogging is great for traffic and sales..

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