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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

Nurturing the Relationships That Matter

Sunday April 20, 2008
We all run out of time. We are expected to increase our sales in numbers, but we often sit spinning our wheels wondering how to do so. In today's economy it's important to nurture the relationships that matter. That doesn't mean just nurturing the potential clients that may sign tomorrow, but nurturing every relationship. Learn five tips that will help you in nurturing sales relationships that matter. Which relationships matter? Every single one.
Comments
April 27, 2008 at 6:29 am
(1) Dianne says:

Well said. If you look at it from the client’s perspective, when a need arises they are naturally going to look for a solution to that need. If you have that solution but have not bothered to keep in touch then you are likely to miss out on the opportunity. On the other had, if you overplay your hand and are constantly in their face, they might choose to go elsewhere just to avoid you. So a balanced approach to keeping contact is also important.

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