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Laura's Marketing Blog

By Laura Lake, About.com Guide to Marketing since 2003

Value of Referrals

Sunday June 15, 2008
Referrals are the most powerful form of marketing that you can use and it's also the least expensive. Are you rewarding your customers for referring business to you? If not, perhaps it's time to rethink the value of your referrals and develop an incentive plan.

Comments
June 16, 2008 at 2:52 pm
(1) ashish says:

ya, i agreed..Specially in BTL activity Reference is very important.Banking,and financial sector..referral plays a strong role,it helps to make a strong brand n good image of a company and organizations.

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